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Goodman

February 19, 2012 British

Goodman, Mayfair

Whilst Goodman Mayfair may resemble a NY steak joint, I’m wondering how many of those have a steady stream of diners descending to the meat locker to gawp at their wares…  There is so much interest in steak at the moment that steak joints have become destination restaurants – the breeds, the sourcing, the cooking, all to be endlessly poured over.


There are at least three good restaurant groups with dedicated steak houses in London at the moment (including Goodman,  Hawksmoor,  and Wolfgang Puck’s CUT at 45 Park Lane).  With such heavy hitters in the market, and with the prices being charged, Londoners are suddenly taking their meat very, very seriously indeed.

Ordinarily I like my steak grilled on the open fire at the Cheyne Walk Brasserie, but one can’t ignore the trend towards these places.  Having eaten at Burger & Lobster the other day and thoroughly enjoyed it, I though it would be fun to start with Goodman Mayfair.  Booking a table proved rather difficult actually, and on arriving we understood why: the room is pretty big, but was packed to the rafters with noisy diners full of bonhomie…. A quick scan of the room identified that at least 80% of the diners are men, and they all seemed to be having a great time!  The decor is very much that of a NY diner, all wooden floors, wooden tables, lots and lots of wood.  I kept having flashbacks to the Cheers bar, but it feels very authentic, like a London Smith and Wollensky…

Staff are busy and efficient – before you make up your mind, they bring around a platter of raw meat, and explain the various cuts and choices with you.  From US ribeye to Irish grass-fed fillet, the choice is impressive.  In addition to the menu, any special cuts are displayed on The Cut blackboard, and on our day included Chilean wagyu.  I asked about the regulations for cattle rearing in Chile, and this was the only question the staff were unable to answer – I’m guessing not many chaps ask!  Didn’t stop me from ordering it, but as Japan apparently doesn’t export its wagyu, and I think they use Australian at CUT, I was just curious.

To begin I had the pan fried foie gras… Served with roasted dry figs, oyster mushrooms and truffle honey, it was delicately sweet and offset by vinegar in the sauce – the acid is a necessary counterpoint, but here was a little harsh for me. the slice of foie was slim, but perfectly cooked, charred outside, delicate and tender inside.

Himself had the tiger prawn tempura with avocado and mango salsa, and a cajun mayonnaise.  The tempura batter was crisp, and the salsa fresh.  The combination is a pretty common one, but he liked the heat of the sauce and thought it added to the dish, but tasted more curry than cajun.

We both chose the wagyu, but went for different cuts: I had the sirloin, and he the ribeye.  When it came we was completely astonished by the difference in cut.  The steaks both look similar, they were both rested fully, with no apparent leakage of blood, and there the similarity ends.  The sirloin had a tight, dense grain structure, whereas the ribeye was soft, loose, much juicier and tender.  The texture of mine did open little over the next ten minutes, but nothing like that of the ribeye.  My béarnaise wasn’t the best I’ve had, but ten minutes later it still had the same consistency, which certainly can’t be said of all the examples I’ve had.  Hubby had the peppercorn sauce, which was fiery, creamy and delicious.

As sides we ordered salads, greens beans with shallots and truffled chips.  The salad was well dressed, and had good variety of leaves.    The truffled chips are delicious – crusty and crunchy, with a very discernible scent and taste of truffle.  We discovered that if you dipped the chips into the pepper sauce you had a hit of umami on the front of the palate and the heat of the pepper in the back – a very addictive combination.  As Goodman offer to bring you a selection of sauces, do try this for yourself.

Goodman’s wine list is very heavy on red, much to the Hubby’s delight!  Alex, the ‘wine guy’ noted our choices and offered us something we’d not had before, which was delicious.  We had an interesting discussion around different vineyards, and I’m definitely going to be ordering that recommendation – the first red wine I’ll have bought for myself in a decade!

Now for the technical bit: a number of us went down to see the meat room in the kitchen – the manager Nik was like the pied piper leading us into the mountain to meet the head chef, Phil…  I’m going to do this bit in bullet form…

  • The meat comes in to be assessed individually by the chef.  If he’s happy with the offerings, they make it into the locker, if not, they’re turned away, regardless of supplier
  • Meat from this country comes in at around 4 days and is cured in the locker by the staff
  • Meat from the US and Chile comes in vacuum packs, wet cured, and effectively already aged in the pack,  This then needs to be aged for 4-5 days to remove the excess moisture
  • Any meat of particular merit can be aged for up to 45 days, though typically it’s aged for 28 days.  During this ageing process there can be up to 25% wastage
  • Any meat served on the bone is aged for an additional two weeks on site
  • The room is kept at 75% humidity, and is monitored regularly.  The humidity is regulated with a fan, and the room is lined with Himalayan rock salt.
  • In terms of what they look for, we had a quick discussion about the way in which feeds effect the end product, the cut obviously, the level of marbling and fat around the cut… It would be impossible for me to describe this too you as Tim was holding up particular cuts to demonstrate that to us.  Do ask if you can see the locker for yourself.
  • In Mayfair alone, they’re getting through two tonnes of meat a month
  • On average people are eating under 500g, but just sometimes, someone will come in and order a kilo of steak – yes, a kilo of steak!
Out in the kitchen, the staff operate two ridiculously hot Josper charcoal grills!  They are fed twice a day in rotation and take around two hours to come up to temperature… Because of this they are also used in rotation.  The chef explained that the four staff who work this section effectively build the grill to the temperature they require – some like it very hot, others prefer to build the heat more slowly.  The meat is turned constantly once it’s seared, keeping in the meat juices.  At the end of service, the grill fed first is considerably colder than the later one…  It’s insanely hot down there, and as I went in February, one can only imagine what it’s like in the summer.

I’ll definitely be back to Goodman, it’s loud, it’s boisterous, and the beef is great – a great place to go with a gang of chums.  One tiny bit of advice though: if you’re a girl and you’re looking to impress a chap, bring him here, he’ll utterly love it.  And if you’re a chap looking to impress a girl, and you don’t know her that well, take her for wagyu at the Cheyne Walk Brasserie first.  You can always build her up to Goodman…

Other information:
Chilean beef cuts
Beef cattle breeds 
An interesting but out of date assessment of the Chilean beef industry

The pictures of the food are my own, the interior shots are from the Goodman web site.



Goodman on Urbanspoon

 

 
S·T·A·R·T·E·R·S
BEEF CARPACCIO, BASIL CRESS, SHAVED PARMESAN, AGED BALSAMIC AND OLIVE OIL £8 
SWEET HERRING, TRADITIONAL RUSSIAN PRESENTATION, HOT MUSTARD AND CORNICHON £8 
IRISH SMOKED SALMON BY FRANK HEDERMAN, DARK RYE BREAD, ONIONS AND CAPERS £13 
TIGER PRAWN TEMPURA, AVOCADO, MANGO AND CAJUN MAYONNAISE £12 
LOBSTER COCKTAIL, GREENS AND LEMON MAYONNAISE £16 
LOBSTER BISQUE, TARRAGON CRÈME FRAICH E £7.5 
CAESAR SALAD, PARMESAN AND WHITE ANCHOVIES £8.5 
WEDGE SALAD, STILTON, TOMATO AND SMOKED BACON £9 
BURRATA, SPANISH WAGYU BEEF CHORIZO, GRILLED SOURDOUGH £13 
TOMATO, SLICED WITH CRUMBLED STILTON, RED ONIONS AND AGED BALSAMIC £8 
PAN FRIED FOIE GRAS, ROASTED FIG, OYSTER MUSHROOM, TRUFFLE HONEY £15
 
S·T·E·A·K·S
We have teamed up with the finest producers of natural beef in the US and the British Isles.We cut beef every day, please check the blackboards for THE CUT


USDA ANGUS BEEF 150 DAY CORN FED 
PORTERHOUSE & BONE IN RIB-‐EYE page1image29064PER 100G £6.75
page1image29744
T-‐BONE & BONE IN SIRLOIN PER 100G £6.75
GOODMAN RIB-‐EYE (400G) £32 
NEW YORK SIRLOIN (350G) page1image98792£30 
FILLET (250G) page1image100248page1image126048£34
 
SCOTTISH AND IRISH GRASS FED 
FILLET (400G) £45
page1image172088
FILLET (250G) page1image173144£28
 
CHOICE OF ONE SAUCE: BÉARNAISE, PEPPER, STILTON
 
HALF GRILLED LOBSTER TAIL WITH GARLIC BUTTER page1image187104 page1image195504£12.5 
ADD PAN FRIED FOIE GRAS (100G) page1image196592£13
 
M·A·I·N·S
GOODMAN BURGER WITH LETTUCE, PICKLE, TOMATO, ONION AND CHIPS £14
EXTRAS: SAUTÉED MUSHROOMS, CHEDDAR, BACON, FRIED EGG OR FRIED ONIONS
CHICKEN, ROAST BREAST WITH CRUSHED POTATOES AND OYSTER MUSHROOMS £15
FISH OF THE DAY £Market Price
 
S·I·D·E D·I·S·H·E·S
TRUFFLE CHIPS £5 
SPINACH, CREAMED WITH GRUYERE CHEESE £4.5
CARROTS, HONEY AND GINGER GLAZED £3.5 
ROCKET AND PARMESAN SALAD £4 
HAND CUT CHIPS £4.5 
GREEN BEANS, SAUTÉED WITH SHALLOTS £4 
MUSHROOMS WITH GARLIC BUTTER £4.5
MAC AND CHEESE, TRUFFLE SAUCE AND PARMESAN £4 
GREEN SALAD, RED ONIONS AND TOMATOES £4 
CREAMY MASH POTATO £5 
STEAMED SPINACH £4.5 
SPINACH WITH GARLIC AND LEMON £4.5 
ROASTED WHITE ONION £4
LOBSTER MAC & CHEESE £8
 
A discretionary 12.5% service charge will be added to your bill 
 

February 8, 2012 Restaurant

Burger and Lobster, Mayfair

Just occasionally a restaurant eschews a fancy name, and says what it serves… Burger & Lobster, part of the Goodman steak chain, does exactly that.  Its menu has proved so popular that the restaurant is now moving nearly two tons of lobster a week – and as the lobsters are roughly a 1kg each, that’s nearly two thousand lobsters every seven days.

In order to ensure a consistent supply, Burger & Lobster are taking delivery twice a week from Nova Scotia into their three tiered holding tank in the basement, holding around 900kg of lobster at any one time*.  It’s the biggest lobster tank in the UK, and they think perhaps Europe…

Charlotte and I decided we had to see this phenomenon for ourselves, so we headed on over to Mayfair in warm clothes, ready for the inevitable wait – Burger Lobster doesn’t take reservations, so service is strictly on a first come first served basis.  It took us about twenty minutes to grab a table, but the waitress did offer us either a low one, or one on the high chairs.  I twisted Charlotte’s arm and headed for the low table.  We had arrived at 1.15 pm, bang in the middle of service, so it’s no surprise it was heaving.  The clientele is an utterly eclectic mix of local hedge fund types, tourists, groovy bohemians etc, and we even had a couple of elderly ladies who lunch who are clearly regulars.

There are only three choices on the menu, and I’m sure you’ve already worked most of those out.  You can have a beef burger in a brioche bun; a whole lobster either steamed, or steamed and finished on a chargrill; or a lobster roll, which is a brioche roll, large piece of lobster and mayonnaise.  Everything costs £20 regardless of your choice, and comes with salad and chips.

While we made our choices we had a Mint Tom Collins, which though incredibly potent, actually came in a much smaller measure than it looks.  This isn’t a complaint, merely an observation – if you’re used to drinking water with your meal, your going to go through these drinks in record time.

We were slightly anxious about having a whole lobster as there seemed to be a lot of claw cracking implements flying around the room.  The waitress assured us the kitchen sent out the claws already cracked and joked that this was as much about diners feeling they needed the right equipment as anything else.  Suitably calmed, we both ordered the grilled lobster with garlic butter sauce.  Our instruments duly arrived, along with some Hellman’s mayonnaise, Heinz tomato ketchup, a couple of bibs displaying the house logo and some hand-wipes.

I’m not usually a bib wearing type, but Charlotte has much better trans-Atlantic sensibilities than me and promptly donned hers – she was right – I’m glad we did!

Our lobsters arrived hot off the grill, with a little silvered pot of chips, the butter and the salad.  The plate is a serving tray lined with paper, and is slightly unwieldy – but then it is two halves of lobster and a couple of claws.  Then the waitress rushed back up, was one of  us missing a claw?  It appeared I was, though I would never have known under the weight of lobster.  Said claw was duly returned to the rest of his body. (And I knew it was a boy, because boys have one claw larger than the other, as discussed previously…).
I always go for the salad first, absolute habit of a lifetime.  It had a little rose of dressed red onion rings, chopped red and yellow pepper, a few different varieties of tomato, and micro red chard leaves – all well dressed – and a far cry from the salads usually served alongside burgers. The leaves hadn’t been dressed too far in advance either and were still crisp.
Moving on the the lobster, the tail piece came out of its carapace in one giant meaty forkful.  The lobster was tender, the chargrill just adding the right amount of smokey depth to the meat without giving it that characteristic rubberiness you find so often with lobster.
The meat was sweet, still very succulent and perfectly cooked. This is an impressive feat judging by the never-ending flow of lobsters that streamed past our table. The claws were cracked as promised, and once we’d broken them up (thank goodness we wore our bibs), the claw-meat came straight out of the pincer with a plop. The butter dressing was nice, but a bit superfluous for me – the meat tasted delicious as it was.
However those chips were far from superfluous!  I try to make a point of not eating chips in restaurants as they’re usually so disappointing, and therefore a complete waste of calories!  These were delicious.  I’m not entirely sure what they were cooked in, but they appeared to be French fries rather than potato chips, so I’d suggest that the golden colour was achieved as much by caramelisation.  And they were properly salted.  As you can see – they didn’t stand a chance.
We were offered a dessert of either chocolate or lime mousse – I couldn’t eat dessert when I’d eaten a whole lobster, all the salad AND all the chips.  We were left with a mound of carcasses on the table and a happy smile on our faces.
By the time Charlotte and I made it out onto the street again it was 2.30, and the room had gone from cacophony to a harmonious hum.  If you want to guarantee getting a table, I’d recommend you pop in around then.  Next time I shall emulate the ladies who lunch, and have a lobster roll.  Then I won’t feel so guilty about munching my way through those golden chips…
* I’d like to commend the kitchen for their use of a Crustastun – one of the only ethically approved method of dispatching lobsters in commercial kitchens.  All commercial kitchens serving lobster should be using a Crustastun.

Burger & Lobster
29 Clarges Street

Mayfair
London W1J 8EF
Burger & Lobster on Urbanspoon

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I’m passionate about food, its provenance and its sustainability. As a technical cook, I like to see what’s happening in the kitchens of Michelin starred restaurants, but you’re just as likely to find me at home making sourdough. You can find some of my recipes in In The Mix 2, an award-winning Thermomix cookbook.

I’m also truly blessed – I can open my fridge at any time and know it’s crammed with all manner of loveliness – but that’s not the case for everyone. There are people all around me in the UK who rely on food banks to feed their kids, and themselves, and every box of cereal or teabag makes a difference. You can donate food to your local food bank, or time, or money, and if you want more information the best starting place is http://www.trusselltrust.org.

You can also find me here:

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